LinkTrail / Smart links for mobile apps

See which creator actually brings you users.

Give every creator their own link and promo code. Their followers land on the right page in your app, even when they have to download it first. You see who brought every new user, and pay creators for real results. The same links work in ads, email and QR codes.

Free up to 5,000 usersNo card, no sales calliOS and Android
Creators, QR codes, emails and ads all opening the same app on the right screen, with installs credited to each

Tracks installs from the platforms you already advertise on

Meta AdsGoogle AdsTikTok AdsX Ads

Make the link / About a minute

One link per creator, campaign or partner. About a minute each.

The type decides what you're asked for. A creator link takes their handle and promo code, so every install and sale lands against their name. Pick one on the left to see the form.

See a creator leaderboard
Link type
GeneralA plain deep link
CampaignAds, email, QR, social
InfluencerOne link per creator
PartnerAffiliate or referral
Influencer details
Creator handle
@maya.runs
Platform
TikTok ⌄
Creator promo code
MAYA15
Maya gets her own link and her own numbers.
Destination
Short link
links.stride.run/maya
Opens this screen
/promo/summer
links · create
Share links.stride.run/summer-sale
QR codeShort linkAd network URL
Download PNGSVG
links · share
Share it anywhere / Short link, QR, ad URL

The same link works on a poster, in an email and inside your ads.

Every link comes in three forms. Pick one on the left and see it.

See what worked / The first thing you open

Every creator and campaign, ranked by new users. Not by views.

Views and clicks are cheap. The overview ranks creators and campaigns by the people who actually installed, shows the rate between the two, and compares everything to last month.

Top campaignsBy installs · install rate on the right
7d30d90d
1
Summer Sale512,300 / 2,140,500
23.9%
2
Black Friday Teaser301,800 / 1,310,200
23.0%
3
Influencer Q3190,200 / 880,400
21.6%
4
Referral Program121,400 / 610,900
19.9%
Above workspace install rate (22.4%)
overview · top campaigns
Know what's working, and where

Where people drop off, where they are, and what they spend.

The analytics page follows one question: of everyone who clicked, who installed, who was matched to a campaign, and who bought something? Then it shows you where in the world they are.

Geo distribution

Installs by country · 14 countries · last 30 days

7D30D90D
Fewer More installs No data
United States1,20130%
United Kingdom49812%
Canada3409%
Germany3118%
France2476%
Australia1955%
India1935%
Hover any countryInstalls and share of total, straight off the map.
Spend where people areBefore buying ads in a new market, check whether anyone there installs.
Unknown locations shown too178 installs (4%) with no location, never hidden.
Content & style
Presets
Placement
Preview on
Everything you change shows up live in the phone. One line to add to your site.
smart banners · live preview
Website to app / Smart banners

Turn the people already on your website into app customers.

Add a banner to your site with one snippet. Mobile visitors tap it and open your app on the page you choose, or install it and land there. You design it with a live phone preview.

Numbers you can trust / Fake installs flagged

Every install is credited to the link that caused it. Fake ones are flagged.

A creator or campaign only gets credit when their link really led to the install. Bots, click spam and other fakes are flagged and left out of creator payouts, so you pay creators for real results.

Install #4821 · matched exactlyCredited
CampaignSummer Sale · Instagram
DeviceiPhone 15 · London
Click → install1m 42s
How we knowThe tap on the link was matched to this install
CreditSummer Sale gets the install and the $42.00 purchase
How credit is decided
1. Link was tapped → credited→2. Looks fake → flagged→3. No link → came on their own
Works the same on iPhone and Android.
attribution · match log
What people say

Reviews from people using LinkTrail.

"LinkTrail allows for quick setup and SDK integration, making it easy to create an account and get links ready for use in minutes."
Verified user · Small business · Verified G2 reviewSummary by G2 · incentivized review
Using LinkTrail?

Tell other app teams what it did for you. Reviews on G2 help small apps find us.

Write a review on G2
Who it's for / The people who grow the app
"I just want to know if the TikTok budget is working, without asking a developer."
  • Make links and QR codes yourself
  • Installs and sales per campaign and creator
  • Tracks Meta, Google, TikTok campaigns
Growth marketersRunning paid, creator and email campaigns
"We're a small team. It has to just work, and not cost a fortune."
  • Free until 5,000 users, flat pricing after
  • Flat fee, unlike Branch or AppsFlyer
  • The simple swap for Firebase Dynamic Links
App foundersLaunching or scaling a consumer app
"Our emails keep sending app users to the website."
  • Open the app if installed, the store if not
  • Bring lapsed customers back to the exact screen
  • Referral codes delivered on first open
Product teamsOwning retention and lifecycle
Pricing

Start free. Pay when it's working.

No sales call, no contract. Hit a limit and features pause, never a surprise bill.

Free$05,000 active users · 100 links · QR codes · 30 days of reports
Starter$19/mo25,000 active users · 1,000 links · no LinkTrail branding · 90 days of reports
POPULARGrowth$49/mo100,000 active users · unlimited links · your own domain · ad cost and ROAS for Meta, Google, TikTok, X
Already have a developer? / Three steps, once

Your developer adds LinkTrail once. Then it's yours to run.

Step 1Add LinkTrail to the app

A few lines in the iPhone or Android app. React Native and Flutter too. Links and QR codes already work before this; this step is what opens pages inside the app.

Step 2Ask the user for consent

Before anything is measured, the app asks the user. No consent, no measuring. LinkTrail never tracks people across other apps.

Step 3Receive the link

When someone opens the app from a link, the app receives the page to open and any promo code. Your developer sends them there.

Most teams are live in an afternoon. Full guides for each platform are in the docs.

iOSAndroidReact NativeFlutter
Read the docs
// 1. Add LinkTrail
try LinkTrail.configure(apiKey: "lt_live_•••••")

// 2. Ask for consent, then measure
LinkTrail.shared?.setConsent(userSaidYes)

// 3. Receive the link and open the page
LinkTrail.shared?.onLink { link, source in
  router.open(link.path)                  // "/promo/summer"
  cart.apply(link.customData?["coupon"])  // "MAYA15"
}

Questions people ask first.

Does the customer need to have my app installed?

No. If they don't, the link sends them to the right store, then opens the page they wanted on the first launch. If they do, it opens the app straight away.

Do I need a developer to get started?

Not to make links. Links to the store and your website work straight away. To open specific pages inside the app and count purchases, your developer adds LinkTrail once. Most teams are live in an afternoon.

Will this work with my Meta, Google and TikTok ads?

Yes. Use the ad link LinkTrail gives you. New users are credited to the campaign, ad set and ad they came from, and you can bring in ad spend to see cost per install. Ad-network tracking is on Growth and above.

Is user privacy respected?

Yes. The app asks each user for consent before anything is measured, and LinkTrail never tracks people across other apps. Data is hosted in the EU.

Is it really free?

Yes, up to 5,000 app users, with no card. Above that, features pause rather than bill you. Paid plans are flat monthly prices.

Can I try it before paying?

Yes. Create a free account and use it. There's no demo call to book; if you'd like a hand, contact us and we'll walk you through it.

How is this different from Branch or AppsFlyer?

Same core job, without the sales process. Self-serve, flat pricing, set up in an afternoon. If you're replacing Firebase Dynamic Links, this is the straightforward swap.

See your own numbers in it.

Your first smart link takes a few minutes. Free for your first 5,000 users, no card, no sales call.