A price you can read, instead of a quote.
Adjust, an AppLovin company, is a mature measurement platform with a deep SDK list and a dedicated fraud prevention suite. LinkTrail focuses on links that survive the install and crediting the right campaign or creator, with published prices and onboarding you finish yourself.
Updated October 2026 · We keep this page fair; tell us if something's out of date.
- Free for your first 5,000 users, forever
- Sign up and make a link today
- No advertising identifiers
- –Fewer integrations than a full measurement platform
- SDKs for Unity, Web, Cordova, Windows and more, open source
- A dedicated fraud prevention suite
- Deep analytics, part of AppLovin
- –Quotes, not prices, past the free Base year
Where each one is stronger.
| What matters | LinkTrail | Adjust |
|---|---|---|
| Getting started | ||
| Prices you can read | $0, $19, $49 and custom, on the page | –Base free; Core and Enterprise quoted |
| Free plan | 5,000 users a month, forever | –Base: 1,500 conversions a month, first year |
| Start without a sales call | Same day | –On Base; Core and Enterprise through sales |
| Bill you can predict | Flat monthly, features pause at the limit | –Tiered by conversion volume |
| Links | ||
| Opens the app on the right screen, even after install | Yes | Yes |
| Your own link address | Your own domain on Growth (up to 5) and Scale; yourapp.linktrail.io on every plan | Yes |
| Short links, QR codes, ad-ready links | Yes | Yes |
| Measuring | ||
| Which campaign or creator brought each user | Yes, with the reason for each match from Growth | Yes |
| Apple's install reports (SKAdNetwork) | –The app sets conversion values; Apple sends the reports to the ad network | Yes, every plan |
| Uses advertising identifiers | Never | –Where the user allows it |
| Fake installs flagged | Flagged on every plan; extra protection on Scale | Yes, a dedicated suite |
| Scale | ||
| Integrations | –Ad-spend import and webhooks on Growth; data warehouse export on Scale | Broad partner list |
| App frameworks | –iPhone, Android, React Native, Flutter | Unity, Web, Cordova and more, open source |
| Someone to call | –Community on Free, email from Starter, priority on Growth, named contact on Scale | Account teams on Core and Enterprise |
Fair summary: LinkTrail wins on price, predictability and speed to start. Adjust wins on fraud tooling, frameworks, Apple's install reports and partner breadth.
Which one is for you?
Choose LinkTrail if…
- You want to see the price and start the same day, no sales call
- You're a small team running creator, email, QR or paid campaigns and need to know what worked
- You want limits you can read and no surprise bill
- You'd rather not use advertising identifiers at all
- You want predictable flat cost as you grow
Choose Adjust if…
- You need a dedicated fraud prevention suite
- Your app runs on platforms beyond iPhone, Android, React Native and Flutter
- You're already in the AppLovin ecosystem
- You have procurement and a contract to sign anyway
Most teams switch in a sprint. Links on your own domain keep working.
If your Adjust links use your own domain, point it at LinkTrail, so old links keep working.
Developers: DNS change (custom domains from Growth), Universal Links / App Links regenerated for youYour developer replaces the Adjust handler with LinkTrail's and ships a release.
Developers: Adjust deeplink delegate → LinkTrail.onLink, consent gate, test on a wiped deviceKeep both reporting for a few weeks so you can compare numbers before you stop paying.
Developers: both SDKs can coexist during the overlapLinkTrail vs Adjust, in questions.
Is LinkTrail a good Adjust alternative?
For links and attribution, yes, with prices on the page. For a full fraud and analytics suite, Adjust is stronger.
How much does Adjust cost compared to LinkTrail?
Adjust's Base plan is free for 1,500 conversions a month in your first year; Core and Enterprise are quoted by conversion volume. LinkTrail is free to 5,000 users, then $19 and $49 a month, with a custom Scale plan.
Can I move without breaking existing links?
Yes, if your Adjust links use your own domain: point it at LinkTrail (custom domains are on Growth and Scale) and old links keep working. Run both during the overlap.
Does LinkTrail use advertising identifiers like Adjust?
No. We never read the IDFA or Google Advertising ID. Exact matches use a one-time code carried from the link into the app; probable matches, which you turn on, use the network address, phone type and timing. The SDK waits for consent by default, and every match is labelled exact or probable.
Does LinkTrail handle Apple's SKAdNetwork reports?
Partly. Our iPhone SDK registers for SKAdNetwork and sets conversion values, but Apple sends those install reports to the ad network, not to LinkTrail, and we don't collect them. If you need them next to your other numbers, Adjust does that.
Do I need a full measurement platform?
If your questions are “which campaign or creator brought this user” and “did they buy”, no. Find out on the free plan.
Try it next to Adjust. Decide with your own numbers.
Free for your first 5,000 users. No card, no sales call.