Same job. Prices on the page, and set up today.
Branch pioneered app links and is a capable, enterprise-grade platform used by huge brands. LinkTrail does the same core job, links that survive the install and credit the right campaign or creator, for teams who'd rather read the price and start this afternoon than book a sales call.
Updated October 2026 · We keep this page fair; tell us if something's out of date.
- Free for your first 5,000 users, forever
- Sign up and make a link today
- No advertising identifiers
- –Fewer integrations, no Unity or Cordova
- 80+ integrations out of the box
- Every SDK, including Unity and Cordova
- Premium support and professional services for enterprises
- –Free trial only; a demo for Essentials and Enterprise
Where each one is stronger.
| What matters | LinkTrail | Branch |
|---|---|---|
| Getting started | ||
| Prices you can read | $0, $19, $49 and custom, on the page | –Contact sales for paid plans |
| Free plan | 5,000 users a month, forever | –Free trial only |
| Start without a sales call | Same day | –Basics trial; Essentials and Enterprise by demo |
| Overage charges | None. Features pause, you decide | –Not published |
| Links | ||
| Opens the app on the right screen, even after install | Yes | Yes |
| Your own link address | Your own domain on Growth (up to 5) and Scale; yourapp.linktrail.io on every plan | Yes |
| Short links, QR codes, ad-ready links | Yes | Yes |
| Measuring | ||
| Which campaign or creator brought each user | Yes, with the reason for each match from Growth | Yes |
| Apple's install reports (SKAdNetwork) | –The app sets conversion values; Apple sends the reports to the ad network | Yes, on Essentials and Enterprise |
| Uses advertising identifiers | Never | –Where the user allows it |
| Fake installs flagged | Flagged on every plan; extra protection on Scale | Fraud reporting on Essentials and Enterprise |
| Scale | ||
| Integrations | –Ad-spend import and webhooks on Growth; data warehouse export on Scale | 80+ platforms |
| App frameworks | –iPhone, Android, React Native, Flutter | Plus Web, Unity, Cordova |
| Someone to call | –Community on Free, email from Starter, priority on Growth, named contact on Scale | Premium support and professional services for enterprises |
Fair summary: LinkTrail wins on price, speed to start and privacy. Branch wins on breadth: integrations, frameworks, Apple's install reports and enterprise support. Both do the core job of links that survive the install.
Which one is for you?
Choose LinkTrail if…
- You want to see the price and start the same day, no sales call
- You're a small team running creator, email, QR or paid campaigns and need to know what worked
- You want limits you can read and no surprise bill
- You'd rather not use advertising identifiers at all
- You're replacing Firebase Dynamic Links
Choose Branch if…
- You need 80+ partner integrations on day one
- Your app is built with Unity or Cordova, or you need web SDKs
- You're an enterprise with procurement, security reviews and premium support as requirements
- You want a vendor used by 100,000+ brands
Most teams switch in a sprint. Links on your own domain keep working.
If your Branch links use your own domain, point it at LinkTrail, so old links in bios and emails keep working.
Developers: DNS change (custom domains from Growth), Universal Links / App Links regenerated for youYour developer replaces the Branch handler with LinkTrail's and ships a release. One-time job.
Developers: onLink → LinkTrail.onLink, consent gate, test on a wiped deviceKeep both reporting for a few weeks so you can compare numbers before you stop paying.
Developers: both SDKs can coexist during the overlapLinkTrail vs Branch, in questions.
Is LinkTrail a good Branch alternative?
For most apps, yes: same core job, prices on the page, same-day setup. If you need 80+ integrations or Unity/Cordova, Branch is the better fit.
How much does Branch cost compared to LinkTrail?
Branch's pricing page lists no prices: Basics starts with a free trial, and Essentials and Enterprise start with a demo. Its web-links plan, Activation Basics, is $199 a month. LinkTrail is free to 5,000 users, then $19 and $49 a month, with a custom Scale plan.
Can I move without breaking my existing links?
Yes, if your Branch links use your own domain: point it at LinkTrail (custom domains are on Growth and Scale) and old links keep working. Links on Branch's app.link domain can't be moved, so update the places you still control. Run both during the overlap.
Does LinkTrail use advertising identifiers like Branch?
No. We never read the IDFA or Google Advertising ID. Exact matches use a one-time code carried from the link into the app; probable matches, which you turn on, use the network address, phone type and timing. The SDK waits for consent by default, and every match is labelled exact or probable.
Does LinkTrail handle Apple's SKAdNetwork reports?
Partly. Our iPhone SDK registers for SKAdNetwork and sets conversion values, but Apple sends those install reports to the ad network, not to LinkTrail, and we don't collect them. If you need them next to your other numbers, Branch does that.
Try it next to Branch. Decide with your own numbers.
Free for your first 5,000 users. No card, no sales call.