Marathon plan
Creator campaigns
One link per creator. Their followers land on the offer they talked about, even after installing, and you see new users per creator.
Read the walkthroughUse cases
Pick your campaign. We'll show you the link.
Every one of these is the same three steps. What usually goes wrong is the install: a new user opens the app, lands on the home screen, and the reason they tapped is gone.
- 1The link you make
- 2The screen they land on
- 3The number that proves it worked
Showing all 24 use cases
Flash sale
A 24-hour deal that opens on the deal, whether the person already has the app or has to install it first. Sales credited to the email, post or ad that sent them.
Read the walkthrough
Referral programme
Friend invites a friend. The friend lands inside the invite after installing, the referrer is credited, and suspected fake installs are flagged so you can check them before you hand out a reward.
Read the walkthroughBringing in new users
Links in the places you already post, send and print.
Email links
Opens the app if it's installed, the store if not. No more newsletter links opening in Safari on phones that have the app.
App opens from emailMarketers · Product
SMS campaigns
Short links that fit in a text and open the app, not the browser.
Taps that reach the appMarketers · Product
Posters, receipts and packaging
QR codes that open the right screen after install, and tell you which poster or product did it.
Scans that became usersMarketers
Short links for TV, radio and podcasts
A link people can remember and type. Branded, short, and counted per show or spot.
Users per placementMarketers · Paid ads
Launch day
Turn a waitlist into installs that land on the right first screen, not a generic welcome.
Waitlist to active userMarketers · Product
Website to app
A banner on your mobile site that opens the app on the page you choose for it, like the article or the checkout.
Web visitors moved to appProduct · Marketers
Shared content
When someone shares a recipe, a listing or a workout, the friend lands on that thing, not your home screen.
Installs from sharesProduct · Marketers
Group invites
Invite links that put new installs straight inside the group, class or team they were invited to.
Invites acceptedProduct · Marketers
Onboarding that matches the ad
If the ad promised 20% off, the first screen shows 20% off. Nobody has to find the code again.
First-session sign-upsProduct · Marketers
Getting people back
Messages and ads that open on the thing they left.
Cart recovery
Win-back emails and texts that open the saved basket, ready to pay.
Baskets recoveredProduct · Marketers
Re-engagement ads
Retargeting ads that open the app on the offer they showed, with your imported ad spend set against the results of each campaign.
Cost per returning userPaid ads · Marketers
Support links
Support replies with a link that opens the exact settings screen, instead of "tap Profile, then Billing, then…".
Tickets closed first replyProduct
Subscription funnel
A shared article opens the same story in the app after install, and the subscription is credited to the share.
Subscribers per articleMarketers · Product
Release day
One link that opens the new track, episode or drop, and shows which channel drove the streams.
Plays per channelMarketers · Paid ads
Cross-promotion
Promote one of your apps inside another. The install keeps its context and is credited to the placement.
Installs per placementMarketers · Product
Partners and creators
Paying people for users means proving which users were theirs.
Affiliate payouts
Pay partners per install, with fake installs flagged before the invoice, not after.
Real installs per partnerPaid ads · Marketers
Marketplace sellers
When a seller shares a listing and a buyer installs, the seller gets the credit.
Buyers per sellerMarketers · Product
Product packaging
A code on the box opens that product's setup screen or manual, and you see which product people scan.
Set-ups completedProduct · Marketers
Before you spend
The checks your developer runs once so the campaigns above work.
Test the whole journey first
Click, install, open, right screen. Run it on a test device before a penny goes on ads.
Journeys that passDevelopers · Paid ads
One cost per install
Meta says 900, TikTok says 1,100, your dashboard says 1,400. One cost per install for each campaign, from your imported spend and the installs LinkTrail counted.
Cost per installPaid ads · Marketers
Measuring iPhone campaigns
Apple limits what you can see per user. The iOS SDK registers for SKAdNetwork and sets conversion values, so ad networks still report by campaign.
Installs per iOS campaignPaid ads · Developers
Nothing in this group for that role.
Common questions.
Which one should I start with?
Whatever you're already doing. If you post with creators, start there. If you send a newsletter, start with email links. Each takes one link and a few minutes.
What do they all have in common?
Two things: the link remembers where it was going even if the person has to install the app first, and every new user who came from a link is credited to the click that brought them.
Do I need a paid plan?
Most of these run on the Free plan. Your own link domain, ad spend import and creating links through the API need Growth. See pricing.
Do I need a developer?
To make and share links, no. For the app to open on a specific screen and count purchases, your developer adds LinkTrail once. After that, every use case here is yours to run.
Your first campaign, in one link.
Free for your first 5,000 users. No card, no sales call.