Links and attribution, without the whole suite.
AppsFlyer is one of the biggest measurement platforms in the category: attribution, clean rooms, incrementality, audiences. Many apps only need the first part. LinkTrail does links that survive the install and credits the right campaign or creator, for $19 to $49 a month, on a plan you can read.
Updated October 2026 · We keep this page fair; tell us if something's out of date.
- Free for your first 5,000 users, forever
- Sign up and make a link today
- No advertising identifiers
- –Fewer integrations than a full measurement platform
- A large partner marketplace
- Measurement suite: incrementality, clean rooms, audiences
- OneLink deep linking on Growth and up
- –Per-conversion bill grows with you
Where each one is stronger.
| What matters | LinkTrail | AppsFlyer |
|---|---|---|
| Getting started | ||
| Prices you can read | $0, $19, $49 and custom, on the page | Free tier and $0.07 per conversion published; Enterprise quoted |
| Free plan | 5,000 users a month, forever | Zero, for owned media; 12,000 free conversions in the first year |
| Start without a sales call | Same day | Zero and Growth; Enterprise by demo |
| Bill you can predict | Flat monthly, features pause at the limit | –Per conversion, grows with volume |
| Links | ||
| Opens the app on the right screen, even after install | Yes | Yes on Growth (OneLink); not on Zero |
| Your own link address | Your own domain on Growth (up to 5) and Scale; yourapp.linktrail.io on every plan | Branded links on Growth and up |
| Short links, QR codes, ad-ready links | Yes | Yes |
| Measuring | ||
| Which campaign or creator brought each user | Yes, with the reason for each match from Growth | Yes |
| Apple's install reports (SKAdNetwork) | –The app sets conversion values; Apple sends the reports to the ad network | Yes, a SKAN suite |
| Uses advertising identifiers | Never | –Where the user allows it |
| Fake installs flagged | Flagged on every plan; extra protection on Scale | Basic on Growth; Protect360 on Enterprise |
| Beyond attribution (incrementality, clean rooms) | –Not what we do | Yes |
| Scale | ||
| Integrations | –Ad-spend import and webhooks on Growth; data warehouse export on Scale | Large partner marketplace |
| App frameworks | –iPhone, Android, React Native, Flutter | Plus Unity and more |
| Someone to call | –Community on Free, email from Starter, priority on Growth, named contact on Scale | Customer success manager on Enterprise |
Fair summary: LinkTrail wins on price, predictability and privacy. AppsFlyer wins on breadth: integrations, frameworks, Apple's install reports and everything beyond attribution. Both do links that survive the install, and both let you start without a call.
Which one is for you?
Choose LinkTrail if…
- You want to see the price and start the same day, no sales call
- You're a small team running creator, email, QR or paid campaigns and need to know what worked
- You want limits you can read and no surprise bill
- You'd rather not use advertising identifiers at all
- Nobody on your team is going to run an incrementality study this year
Choose AppsFlyer if…
- You need the full measurement suite: incrementality, clean rooms, audiences
- You run on dozens of ad networks and partners and need them connected on day one
- Your app is built with Unity
- You have a measurement team and a procurement process to match
Most teams switch in a sprint. Links on your own domain keep working.
If your OneLinks use your own branded domain, point it at LinkTrail, so old links keep working.
Developers: DNS change (custom domains from Growth), Universal Links / App Links regenerated for youYour developer replaces the AppsFlyer handler with LinkTrail's and ships a release.
Developers: onDeepLink → LinkTrail.onLink, consent gate, test on a wiped deviceKeep both reporting for a few weeks so you can compare numbers before you stop paying.
Developers: both SDKs can coexist during the overlapLinkTrail vs AppsFlyer, in questions.
Is LinkTrail a good AppsFlyer alternative?
If you need links and attribution, yes, on a flat monthly price. If you need the suite around it, AppsFlyer is the better fit.
How much does AppsFlyer cost compared to LinkTrail?
AppsFlyer's Zero and Growth plans include 12,000 free conversions in the first year; after that, Growth is $0.07 per conversion, with premium add-ons extra, and Enterprise is quoted. LinkTrail is free to 5,000 users, then $19 and $49 a month, with a custom Scale plan.
Can I move my OneLinks without breaking them?
Yes, if your OneLink links use your own domain: point it at LinkTrail (custom domains are on Growth and Scale) and old links keep working. Links on AppsFlyer's onelink.me domain can't be moved, so update the places you still control. Run both during the overlap.
Does LinkTrail use advertising identifiers like AppsFlyer?
No. We never read the IDFA or Google Advertising ID. Exact matches use a one-time code carried from the link into the app; probable matches, which you turn on, use the network address, phone type and timing. The SDK waits for consent by default, and every match is labelled exact or probable.
Does LinkTrail handle Apple's SKAdNetwork reports?
Partly. Our iPhone SDK registers for SKAdNetwork and sets conversion values, but Apple sends those install reports to the ad network, not to LinkTrail, and we don't collect them. If you need them next to your other numbers, AppsFlyer does that.
Do I need a full measurement suite, or just links and attribution?
Most apps need the second. Find out on the free plan rather than in a twelve-month contract.
Try it next to AppsFlyer. Decide with your own numbers.
Free for your first 5,000 users. No card, no sales call.