LinkTrail vs Kochava
The MMP with a free App Analytics plan vs the flat-priced linker.
The short answer
Pick LinkTrail if you want deferred deep linking and install attribution with a small step up from free — $19 a month. Pick Kochava if you want a full MMP: its free App Analytics plan covers 10,000 conversions a month with SmartLinks deep linking, and attribution across all integrated partners starts on Foundation at $500 a month.
Kochava is a mobile measurement platform with SmartLinks deep linking, a free App Analytics plan and published starting prices for its paid tiers. LinkTrail covers deferred deep linking, smart routing and install attribution with flat monthly tiers and a smaller step from free to paid.
Side by side
| Dimension | LinkTrail | Kochava |
|---|---|---|
| Published pricing | $0–$49/mo + custom, self-serve | Free; Foundation from $500/mo; Enterprise from $2,000/mo |
| Free tier | 5K MAU, free forever | 10K conversions/mo (App Analytics) |
| First paid step | $19/mo (Starter, 25K MAU) | From $500/mo (Foundation, 33K conversions/mo) |
| Deferred deep linking | Yes | Yes (SmartLinks) |
| Partner attribution | Cost data from Meta, Google, TikTok, X (Growth) | All integrated partners from Foundation |
| Attribution scope | Link and campaign install attribution | Full MMP |
| Firebase Dynamic Links migration | Published migration guide | Migration guide + Links API |
LinkTrail leads on 1 of 7 dimensions below; we've flagged where Kochava is the stronger pick, too.
On pricing
Kochava publishes starting prices: Free App Analytics at $0 for 10,000 conversions a month, Foundation from $500 a month for 33,000 conversions a month, and Enterprise from $2,000 a month for 200,000 MAU (Kochava pricing, checked October 2026). LinkTrail's tiers are $0, $19 and $49 a month plus a custom Scale tier, with no overage fees.
Kochava facts from the vendor's own pages, checked October 2026: Kochava pricing · Kochava Firebase Dynamic Links migration guide · Kochava deep linking.
LinkTrail vs Kochava in detail
What does Kochava cost compared to LinkTrail?
Kochava's free App Analytics plan covers 10,000 conversions a month. The next step, Foundation, starts at $500 a month for 33,000 conversions a month, and Enterprise starts at $2,000 a month for 200,000 MAU. LinkTrail is free to 5,000 monthly active users, $19 a month to 25,000 and $49 a month to 100,000, with a custom Scale tier above that. The two price on different units — conversions against monthly active users — so compare them on your own volumes.
What does Kochava's free plan include?
It includes SmartLinks deep linking with QR codes, and attribution for self-attributing networks and owned media. What it doesn't include is attribution for all integrated partners, which starts on Foundation. If your paid media runs mainly through self-attributing networks, the free plan may be enough; if you need the wider partner list, budget for the $500 step.
Does Kochava support deferred deep linking?
Yes, through SmartLinks. Kochava's free tier includes SmartLinks deep linking with QR codes, Foundation adds enhanced deep linking, and Kochava publishes a Firebase Dynamic Links migration guide with bulk link creation through its Links API. LinkTrail supports deferred deep linking with managed Universal Links and App Links hosting, and publishes its own migration guide.
Which apps is LinkTrail the better fit for?
Apps that need links to survive an install and need to know which campaign produced it, without running a full MMP. For those teams LinkTrail's flat tiers and free plan keep cost predictable, and the SDK never reads the IDFA or the Google Advertising ID. Teams that need attribution across a long list of integrated ad partners are better served by Kochava Foundation or another MMP.
Choose LinkTrail when…
- You want a small step from free to paid: $19 a month rather than $500.
- Deep linking and install attribution are the job, not a full MMP.
- You want flat monthly pricing with no overage fees.
Choose Kochava when…
- You need attribution across all of Kochava's integrated partners (Foundation and up).
- You want a free MMP tier that attributes self-attributing networks and owned media.
- You want an MMP with SmartLinks deep linking and QR codes in one platform.
More comparisons
Weighing more than two options? See every Kochava alternative side by side.
LinkTrail vs Kochava — common questions
Is LinkTrail a good Kochava alternative?
For deferred deep linking and install attribution with a $19 first paid tier, yes. Kochava is the better fit if you need a full MMP with attribution across all its integrated partners, which starts on Foundation.
How much does Kochava cost?
Kochava's pricing page lists Free App Analytics at $0 (10,000 conversions a month), Foundation from $500 a month (33,000 conversions a month) and Enterprise from $2,000 a month (200,000 MAU) (Kochava pricing, checked October 2026).
Is Kochava's free tier a full MMP?
Not entirely. Free App Analytics attributes self-attributing networks and owned media; attribution for all integrated partners starts on Foundation. It does include SmartLinks deep linking with QR codes.
Can I migrate Firebase Dynamic Links to either?
Yes. Kochava publishes a Firebase Dynamic Links migration guide with bulk link creation through its Links API, and LinkTrail publishes a migration guide covering what to replace and in what order.
Questions about your setup?
Email support@linktrail.io or see the plans, starting with a free tier.