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Adjust alternatives for deep linking and attribution

Adjust (part of AppLovin) is a mature MMP with a deep SDK matrix and a strong fraud and analytics suite. Below are the options teams most often shortlist instead, each with what it does well and what it gives up — and, at the end, when Adjust is still the right call.

At a glance

OptionPricingFree tierDeferred deep linking
LinkTrail$0–$49/mo + custom, self-serve5,000 MAU, free foreverYes
BranchContact sales for paid tiersFree trial onlyYes
AppsFlyerPublished usage pricing + free tier'Zero': ~12K conversions/yrOneLink
SingularFree, then $0.05 per conversion; Enterprise customUp to 15,000 paid conversions, no cardYes, on every plan
AirbridgeCore from $40/mo; Growth customNo free plan; 30-day trialYes
KochavaFree; Foundation from $500/mo; Enterprise from $2,000/mo10K conversions/mo (App Analytics)Yes (SmartLinks)
TenjinFree, then $200–$700/mo plans; Enterprise custom2,000 conversions/mo free forever, then $0.04 eachYes, via tracking URLs
Universal Links and App Links, self-hostedFreeFreeNo — direct links only

Why teams look for an Adjust alternative

  • Published pricing. Adjust: Quote-based (MTU tiers). LinkTrail: $0–$49/mo + custom, self-serve.
  • Free tier. Adjust: Base: ~1,500 attributions/12mo. LinkTrail: 5K MAU sandbox, free forever.
  • Cost predictability. Adjust: MTU-based quotes. LinkTrail: Flat tiers.
  • Self-serve onboarding. Adjust: Sales-assisted. LinkTrail: Sign up and ship.

The alternatives, one by one

LinkTrail

Deferred deep linking, smart routing and install attribution for iOS, Android, React Native and Flutter, with every price published and self-serve onboarding.

Pricing: $0–$49/mo + custom, self-serveFree tier: 5,000 MAU, free forever

Best when

  • You want transparent, self-serve pricing without a quote.
  • You want predictable flat cost as you grow.
  • You're a developer-first team that wants to ship fast.

Trade-offs

  • Fraud prevention suite: Fraud scoring on paid tiers (Adjust: Mature, dedicated suite)
  • SDK breadth: iOS, Android, RN, Flutter (Adjust: 16 platforms, open source)
LinkTrail vs Adjust →

Branch

Branch pioneered mobile deep linking and is a capable, enterprise-grade platform used by 100,000+ brands.

Pricing: Contact sales for paid tiersFree tier: Free trial only

Best when

  • You need 80+ out-of-the-box partner integrations on day one.
  • You require the broadest SDK matrix (Cordova, Unity, etc.).
  • You're an enterprise that needs a named CSM and procurement-driven contracts.

Trade-offs

  • Published pricing: Contact sales for paid tiers
  • Free tier: Free trial only
  • Self-serve onboarding: Sales-assisted
LinkTrail vs Branch →

AppsFlyer

AppsFlyer is the market-leading MMP — a broad enterprise marketing cloud with data clean rooms, incrementality, and 15,000+ brands.

Pricing: Published usage pricing + free tierFree tier: 'Zero': ~12K conversions/yr

Best when

  • You need data clean rooms, incrementality, or marketing mix modeling.
  • You want the largest integration marketplace and analyst-validated scale.
  • You're a large enterprise standardizing on a full marketing cloud.

Trade-offs

  • Cost predictability at scale: Per-conversion adds up
  • Time to value: Onboarding-heavy
  • Surface area to operate: Large enterprise suite
LinkTrail vs AppsFlyer →

Singular

Singular is a mobile measurement platform that combines attribution with ad-spend aggregation and ROI analytics, with published per-conversion pricing and a free plan.

Pricing: Free, then $0.05 per conversion; Enterprise customFree tier: Up to 15,000 paid conversions, no card

Best when

  • You want ad spend, attribution and ROI in one reporting view.
  • You need a full MMP with attribution across your ad networks.
  • You need cross-device attribution or audiences, which Singular offers on Enterprise.

Trade-offs

  • Billing basis: Per paid conversion
  • Firebase Dynamic Links migration: No dedicated tool; via your CSM
LinkTrail vs Singular →

Airbridge

Airbridge is a mobile measurement platform with deep linking and a low entry price: Core starts at $40 a month with no annual contract.

Pricing: Core from $40/mo; Growth customFree tier: No free plan; 30-day trial

Best when

  • You need attribution across a long ad-network list — 330+ on Airbridge Growth.
  • You want a full MMP at a low entry price, from $40 a month on Core.
  • You want sheet templates for recreating a large Firebase Dynamic Links catalogue in bulk.

Trade-offs

  • Free tier: No free plan; 30-day trial
  • Billing basis: 500K data points incl., then $0.0001 each
LinkTrail vs Airbridge →

Kochava

Kochava is a mobile measurement platform with SmartLinks deep linking, a free App Analytics plan and published starting prices for its paid tiers.

Pricing: Free; Foundation from $500/mo; Enterprise from $2,000/moFree tier: 10K conversions/mo (App Analytics)

Best when

  • You need attribution across all of Kochava's integrated partners (Foundation and up).
  • You want a free MMP tier that attributes self-attributing networks and owned media.
  • You want an MMP with SmartLinks deep linking and QR codes in one platform.

Trade-offs

  • First paid step: From $500/mo (Foundation, 33K conversions/mo)
LinkTrail vs Kochava →

Tenjin

Tenjin is a mobile measurement platform focused on user acquisition, with published pricing and a free-forever plan; its deferred deep linking runs through attribution tracking links.

Pricing: Free, then $200–$700/mo plans; Enterprise customFree tier: 2,000 conversions/mo free forever, then $0.04 each

Best when

  • You run paid user acquisition and want a full MMP built around it.
  • You want a free-forever MMP plan to start measuring UA spend.
  • You'd rather pay annually — Tenjin's Plan S is $2,000 a year.

Trade-offs

  • Billing basis: Plans sized by conversions
  • Link management: Deep links ride on tracking URLs
LinkTrail vs Tenjin →

When to stay on Adjust

  • You need a mature, dedicated fraud-prevention suite.
  • You need the widest SDK matrix (16 platforms) and open-source SDKs.
  • You want an established MMP backed by AppLovin's ecosystem.

Adjust alternatives — common questions

What are the main Adjust alternatives?

For deep linking and install attribution, the usual shortlist is LinkTrail, Branch, AppsFlyer, Singular, Airbridge, Kochava and Tenjin. If links only need to open an app that is already installed, self-hosted Universal Links and App Links are free. The options differ mostly in pricing model, free tier, and how much of a marketing suite you need.

Is there a free Adjust alternative?

LinkTrail's Free plan covers 5,000 MAU and 25K clicks a month, free forever. Of the others: Branch — Free trial only; AppsFlyer — 'Zero': ~12K conversions/yr; Singular — Up to 15,000 paid conversions, no card; Airbridge — No free plan; 30-day trial; Kochava — 10K conversions/mo (App Analytics); Tenjin — 2,000 conversions/mo free forever, then $0.04 each. Self-hosted Universal Links and App Links cost nothing but don't carry a link through an install.

When is Adjust still the right choice?

When you need a mature, dedicated fraud-prevention suite; when you need the widest SDK matrix (16 platforms) and open-source SDKs; when you want an established MMP backed by AppLovin's ecosystem. The full side-by-side is on the LinkTrail vs Adjust page.

Questions about your setup?

Email support@linktrail.io or see the plans, starting with a free tier.

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